About Us

 

Back in 2009, Steve and his wife Hillary, better known as the Wifeboss, came upon singer-songwriter Gareth Asher playing a mind-blowing set at Tin Roof Cantina in Atlanta, GA. Not only did that chance encounter lead to them becoming fans of Gareth's, it also hooked them on finding and supporting other independent artists. They then discovered and became good friends with Amy Gerhartz, another well known singer-songwriter, who urged them to join her on The Rock Boat, the World's Greatest Floating Music Festival. It was on that incredible, music-filled cruise that they spent a day on Great Stirrup Cay, a private island in the Caribbean. Filled with sun, live music, tropical drinks, and awesome people, it would turn out to be a day that would alter the course of Steve's life. Drink in hand, and not wanting the moment to end, Steve realized he was almost to the bottom when he shook the cup and said to the Wifeboss, “I think we need to Freshen the Bev!"

Being in that amazing setting, without a care in the world, made Steve realize that he had found his home, and it inspired him to want to help you find your perfect place: the place where you're immersed in relaxation while doing what you love with those you love. From that moment on, Freshen the Bev has come to embody good times with great friends that are always inspired by music and a hint of your favorite summer drink...